Production

Maverick Carter

Atlanta, Georgia, USA 25 credits available

Biography

Maverick Carter is an American businessman and media personality. Originally from Atlanta, GA, Maverick grew up the son of Katherine Powers, a social worker, and Otis Carter, a drug dealer who spent much of Maverick's childhood in federal penitentiaries. Carter is a longtime friend of LeBron James; both played basketball at St. Vincent–St. Mary High School in Akron. After graduating from SVSM, Carter played college basketball at Western Michigan, before transferring to The University of Akron and focusing on other pursuits.

While in college, Carter interned with Nike, withdrawing from college to become a Nike field representative. Carter has served as James' business manager since 2006. Carter (along with James, Rich Paul and Randy Mims) is one of the founders and principals of agent and sports-marketing company LRMR. Carter was responsible for engineering "The Decision", generally believed to be a marketing failure. However, Carter has also had his share of successes, such as arranging a deal between LRMR and Fenway Sports Group that secured James a partial stake in Liverpool F.C. and bolstered his overseas profile. Carter developed The LeBrons series of commercials featuring caricatures of LeBron. Carter and James founded SpringHill Entertainment, a collaborator of Warner Bros. whose projects include the Disney XD series Becoming, the Starz series Survivor's Remorse, the NBC game show The Wall and the Bleacher Report spinoff "Uninterrupted".

Besides managing LeBron James, other business management clients of Carter include former football player Johnny Manziel.

Maverick Carter is known for work in production across film and television. New Release currently presents 25 verified screen credits connected to this profile.

Selected work includes The Shop (2018), Top Boy (2019), Space Jam: A New Legacy (2021), Starting 5 (2024), Self Made: Inspired by the Life of Madam C.J. Walker (2020), Greatness Code (2020), Turning the Tables with Robin Roberts (2021), Hustle (2022).

The recorded credits span 2008 to 2024, including 8 movies and 17 TV shows. The filmography below lists available titles, release years and known roles.

This profile is updated as additional verified information becomes available.